The heart as home. I like to think of our hearts as a little house where many people, many feelings, much affection and all our memories fit. Each feeling, each person and each experience that marks us occupies a small room and sometimes everything that lives in the heart, gets together in the room and makes a party. That is what this brand identity is about: to remember, to celebrate, to celebrate everything that lives within us and that in the end, that is also what being Mexican is about.

Mi Casa Azul, in addition to promoting Mexican culture in the American public, also seeks to appeal to the nostalgia of Mexican families.